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Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big
Authors: Orlando Wood, Koen De Vos
June 15, 2013
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Citation

Wood and De Vos (2013a, June 15). Feel nothing, do nothing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/feel-nothing-do-nothing